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15/07/2008

I’m Not There on DVD: even in the “value” supermarket

I’m Not There is a fine film, but it’s not targeted at Mr Joe and Mrs Josephine Mainstream Public. I’d have wagered serious money against seeing it on the supermarket shelves yesterday.

But there it was, on the day of release - in the Top 30 DVD rack, no less - in Asda, the Brit Wal-Mart “value” chain, priced at about £12.75.

Heavens to Murgatroyd!

Is Dylan even more central to the Zeitgeist than I thought?



Gerry Smith

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