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26/09/2006

Modern Times blooper

Good to see Modern Times figuring so prominently in the mainstream – strong reviews in the papers, loads of radio airtime, TV spot ads and, to give sales a fillip, a big ad campaign in the Brit press.

Seeing Zim’s leering, mustachioed, cowboy-hatted face looking out enigmatically from the car seat has had me gagging into my cornflakes on several mornings recently. The quarter page ad in The Guardian was upstaged by the entire outside back cover of The Knowledge, the weekly TV mag published in The Times on Saturdays.

It’s a pity that whoever paid big bucks to place the ads omitted to check the copy properly, especially the highlighted album review quotes. The leading quote, from MOJO, has the kind of unseemly grammatical error only usually encountered on semi-literate greengrocers’ chalkboards.

Pedantic? Yes, but the ads refer to a great writer; it wouldn’t matter if they were selling product by Rockaday Johnny.


Gerry Smith

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