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18/01/2006

Mainstream Dylan

Who’d have thought it? After spending most of the last 40-odd years as a niche/curio musician (and much of the 1980s as a cult), Dylan is now mass market – for the first time since the mid-1960s, Bob Dylan has been turned into a mainstream brand.

At Asda, Wal-Mart’s English supermarket chain, you just can’t ignore Dylan – the No Direction Home CD and DVD are complemented by recently stocked piles of discounted CD and print product - Highway 61 Revisited, the wonderful Essential Bob Dylan double CD, and Chronicles. And, in the magazine racks, iconic mid-‘60s portraits have been staring out from current issues of two of the three Brit Dadrock mags, Uncut and The Word.

In England, at least, Dylan is now being sold as mainstream entertainment. Maybe there’s still hope for mankind?


Gerry Smith

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